M.
Growth Marketing & Brand Specialist
"Do it with passion
or not at all"
This is the motto I carry throughout my journey...
With more than 10 years of experience, the passion that began with photography quickly turned into a profession within social communication, later evolving into the creation and defense of institutional branding.
In the following years, the challenge evolved from branding to the creation of go-to-market strategies through marketing.
Theses challenges includes the use of CRM tools, monitoring and awareness through multiple digital platforms, designing and implementing communication tools based on real data about the characteristics and behaviors of the target segment, as well as product/service and consumer/citizen/user analysis.
More than communication, the challenge was indeed to find out how to communicate, to whom to communicate, what to communicate, and specially where to communicate..
It is the questions that move
the world, not the answers!
Where to communicate?
This is what led me to react to a stimulus that was already natural to me... the passion for innovation in the most diverse forms of communication... the massification of digital channels - from the blog: more opinionated, more personal, and less censored - to social networks like Facebook and Twitter which brought people closer, and even Instagram - which at the time I started creating content was an iOS-exclusive platform.
In other words, for more than 13 years, I've been focusing on the aspects of digital communication and promotion, including content creating, application of digital content strategies, with the conviction that digital would be the future.
The itch continued to appear when I not only needed to communicate but also to position, whether products, service or a simple idea.
In 2012, I began my journey in digital and multi-channel...
The rest I will tell you at an opportune moment.
"No risk no story..."
Content Production Campaign Management Social Media Planner Branding Creative Initiatives Institutional Campaign Creation Creative Writting Data Analysis Product Placement CRM Project Management Leadership and Teamwork Budget Control
RoI & RoAS KPI & OKR